![]() You can add your hobbies and other passions to show who you are outside of work.Avoid overused words like strategic, motivated, experienced, and creative.Add your specialties/skills: this is a great way to add keywords four your profile searchability.Highlight your accomplishments, references, testimonials, projects, or highlight results.Be customer oriented, speak to your target market.Use storytelling and do not be shy to add your personality – show your goals, ambitions, and motivations use words that show who you are as a person, not just a professional.Present your unique selling proposition.Explain your present business role - share the problems you solve, for whom, and how demonstrate your skills and industry knowledge.Start with a catchy opening sentence to invite visitors into longer reading.What information to put in your About section: Use bold text with Bold Text Generator >.Use emojis to enrich the text, but do not overuse it - link to emojis >.Help yourself with mini headlines: What I Do, How can I help you, Why it works, What others say, What are my passions….Create white space – in the internet, it is hard to read long unreadable monster paragraphs, so break the text and use bullet points.Before you click on More, you will see 220 characters on desktop, on mobile you 92 characters – the first pile of sentences matters most.You have 2600 characters – use all of it. ![]() ![]() Or a lake. □ MY ABOUT SECTION NOW - DECEMBER 2022:Īs I repeat over and over again LinkedIn profile optimization is an ongoing process. A deep blue color, like that of the sky on a clear day. Extras Why do I like the word BICE?īice originally means dark-colored, a moderate blue, azurite – a blue or green pigment. Will write about it soon, just a teaser for now:ġ. It is the » LINKEDIN BICE 3x3+3« ® formula. MY ABOUT SECTION NOW: Did you notice something in my About section? Call to action: add an action your visitor should do next: send an invitation to connect, register for an event, download a piece of content (do not forget the UTM parameters to track the results), etc.ĬLIP TIP: you do not need to add every element, you can puzzle them the way you wish.Personal branding: talk about your role, skills, highlights.Company branding: present company/organization, USP, etc.Follow this short and sweet formula with 3 elements in your About: You can record your voice and write a transcript. With your LinkedIn posts you have to be educational, but your LinkedIn profile is a place to pitch your services.ĭo not just write facts, but tell stories write in the first person like you would talk to somebody in person.ĬLIP TIP: sometimes it is easier to talk first, and write second. You can even understand it as a sales pitch. The summary on your LinkedIn profile should read like your personal business story with an answer “What is in it for me” for your potential clients/business partners/employees. So what we should put in the About section? Your LinkedIn profile (About included) is about you, but not for you. Remember: you are talking about yourself, but with your clients in mind. Think of your About like being in a networking event – you are talking to people, that ask you to tell more about yourself. ![]() You find it on the big blue Add profile section button – Add about. Take advantage of 2600 characters, offering a place to insert stories, keywords, highlights, etc.īut first things first. The About section is a very important part of your LinkedIn profile because you have a lot of space to share your story - who are you (as a professional), what do you do and whom are you helping. The About section - one of the most valuable parts of your profile and, at the same time, one of the most challenging. ![]()
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